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Does the phrase “image is everything” ring true in today’s workplace? Absolutely. Your image speaks volumes not only about the strength of your skills, but also your overall commitment to work and your ethics. It reflects directly back on your boss, your company, and everyone with whom you work. But what counts the most in shaping your image? And whose impressions should concern you?
In previous years, image revolved around how you “carried” yourself at work. Dressing professionally and always looking sharp garnered respect and admiration. Managers recognized people with professional images by putting them in roles that involved heavy contact with clients and vendors.
In today’s business environment, a polished and professional appearance is still important. But image now involves much more. It also includes how effectively you communicate, how well you work with others and whether you own up to mistakes. In a nutshell, image represents everything about your commitment to work. Each of your interactions and communications shapes your professional image.
Step by step: Your image makeover
Why image matters:
· Narrow job descriptions are rare — In the current workplace, managers want — and expect — people to multitask and take on new roles easily. Uttering the phrase, “That’s not my job,” is an image destroyer.
· Your job as you know it could change tomorrow — Firms are constantly restructuring to improve efficiency and keep one step ahead of competitors. Because things can change so quickly, you never know who your next boss or set of coworkers may be. That’s why maintaining a professional image at all times and with everyone you encounter is critical.
· There are no vacuums — Your style reflects on everyone with whom you work, not just yourself. Even if there are several “layers” separating you from the CEO, or from those outside the company, your image is still important.
· Your boss is too busy — Bosses used to notice and reward you for your positive image. Now, they notice and reward you based on results. Building visibility with your manager requires work on your part.
What’s in demand in today’s workplace
Here’s what managers are looking for:
· Courtesy — People have more to do and less time to do it. But that shouldn’t mean courtesy is forgotten. Being polite and respectful not only boosts your image; it also builds consensus and helps move projects forward. Remember that being courteous also includes making realistic requests, starting meetings on time, and not relying on anyone else to fix your mistakes or solve your problems.
· Judgment — Good judgment involves thinking before you speak and act. Think not only about how your boss might solve the issue at hand, but what steps will go a long way in building the image of the department and the company. Before you say no to someone, step into that person’s shoes. Remember, thinking of everyone as a customer — whether the person is a client or fellow coworker — is critical.
· An owner’s mindset — Don’t approach your work like an employee. Approach it like you own the company, with all the responsibility that entails. In a sense, you are an owner since your represent the business and carry its image with you.
Step by step: Your image makeover
Enhance your image through the following:
· Ask for feedback — What image do others have of you? If you’re not sure, ask a few people. Extend the list beyond close family and friends — make sure you consult people who will be honest in their assessments. You may be surprised by what you hear. The information should provide direction for your image-building efforts.
· Check your desk — Does a messy desk indicate you’re a hard worker with a lot on your plate? Or, does it reinforce the image of a hopelessly disorganized person? It depends on whom you ask. At the very least, make sure important files are organized and visible. That way, your colleagues will be able to find them when you’re out.
· Look at your inner circle — Who are your closest contacts at your firm? Build your image with staff and managers in several departments, especially human resources, IT and accounting. The reason? Your boss is likely to have heavy interaction with these groups. Your solid relationships in these places could help with pull-through on tight deadlines and special projects.
· Think about the rumor mill — Do you find delight in hearing the latest gossip? Be careful — those who wallow in the rumor mill build a strong image, but it’s not a professional one.