We all know professional networking is key to getting ahead, but what are the best ways to approach the task? How can you be a valued member of others’ networks if you’re short on time? What role does e-mail play in keeping an active circle of contacts? And is it ever appropriate to turn down a request for help?
Why smart networking is critical in today’s environment
Your challenge: Network smart
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We’ve all heard about the benefits of professional networking — and anyone who has found a job through word-of-mouth or personal referral will tell you that the key to getting ahead does indeed lie in who you know. But despite its many benefits, networking can be tough for several reasons. Consider the following issues that can put up roadblocks and limit results –– which of the following applies most to you?
All of these are valid concerns and can be minimized with the right approach. The good news about networking is that it’s never too late to make improvements — it’s always a good time to ramp up your efforts and you always have something to offer.
Why smart networking is critical in today’s environment:
Consider the reasons:
· Many companies are being particularly cautious in their hiring efforts, taking extra steps to ensure each new hire is the best fit for the job. As a result, firms are relying more heavily on networks and referrals to locate candidates, often putting other recruitment methods on the back burner. Your circle of contacts could be critical in helping connect those who are hiring with those who are looking for jobs. You never know when an opportunity will become available, so it pays to have a solid, balanced network in place at all times.
· Every professional benefits from having sources for education and support. In the past, people could rely heavily on their employers in these areas. Now, employees are shouldering more of the responsibility. Those who have strong contacts can tap a variety of people for ideas and advice.
· You are constantly being asked to accomplish more with fewer resources. In many cases, you may be taking on new and increasingly complex responsibilities. Your network can be a critical resource in these instances by helping you streamline your research and activities.
· For instance, if event planning is a new job duty and scheduling the annual sales meeting in Chicago is your first task, you can ask your contacts if they – or anyone they know – have worked with hotels and meeting sites in the area. Getting these referrals can give you a jumpstart in your efforts.
· You may be the “lone wolf.” Many administrative professionals support executives who are frequently off-site. Others assist departments with dozens of staff members. Whatever the case, you may be one of just a handful of administrative staff at your firm. To avoid feeling isolated and generate more resources for your efforts, it’s beneficial to have a solid network of external contacts.
Your challenge: Network smart
Here are six tips that can help you step up your networking efforts:
· Pay it forward — Networking is all about give and take. Being the first one to give is a smart move. Select one person in your circle who is in a career transition. Offer your assistance to this person without being asked.
· Avoid the cookie-cutter approach — Most of us know and enjoy being with people who are like us — those who have similar educational backgrounds, career paths, years of experience and outside interests. Seek out one person who doesn’t fit that mold and include him or her in your networking circle.
· Pick up the phone — E-mail makes it easy for people to keep in touch, request help and send thanks. But don’t forget the personal touch. Call one of your contacts and invite him or her to lunch or an industry event. Networking can be more fun and provide better results when you make face-to-face contact a priority.
· Add dates to your calendar — If it’s tough to remember to contact people in your network, schedule it in your calendar. Make a goal to reach out to several people each month, even if it’s just to say hello and check in. Remember, birthday and holiday cards are a great way to stay in touch as well.
· Don’t neglect the people you know — Even if you’re just starting your career or transitioning to a new field, don’t feel you need to build a new network from scratch. Your existing contacts — including friends and family — can be great resources.
· Carve out the right amount of time — You may not have a lot of time to offer each person who requests help. But be careful about refusing a request altogether, unless you know you have absolutely no information that fits the request. You may be able to assist with part of a project or provide the name of another contact who may be better suited to help. Always be honest in terms of what you can and can’t offer.
You’ll increase your networking success if you set completion dates for the steps above and list the results of your activities. And don’t forget recognition. Think carefully about how you’ll reward yourself when you complete a goal — this can help motivate you.