IAAP
Reaches Millions During Administrative Professionals Week
2005 Promotional Campaign
Millions of people across the world gained awareness of the important workplace contributions of administrative support staff during the 2005 observance of Administrative Professionals Week, April 24-30. This year’s 53rd annual celebration and public relations campaign featured a tremendous amount of positive print and broadcast media coverage. In print media, news articles featuring positive stories about administrative professionals and citing IAAP and/or its members were published in newspapers and business publications with total collective circulation of more than 11.5 million. The profession and IAAP were also featured on several regional and local radio and television spots, and high-traffic Web sites such as CNN Money, CBS MarketWatch, Yahoo Finance, Monster.com and many others. See partial list of print media stories mentioning IAAP research and/or quotes from IAAP members below
2005 Administrative
Professionals Week Print Media Coverage
News Feature Articles and Columnists/Commentary
IAAP named
and members interviewed/featured; positive stories supporting key roles of
admins in the workplace
(Metro papers with over 50,000 circulation).
Links and/or full text of many of the articles below are available to read on
the IAAP online member bulletin board in the “Members’ Place” section of the
IAAP Web site.
|
Publication |
Circulation |
Headline |
|
Los Angeles Times (main and regional editions) |
1,756,598 |
Pay rises in administrative work |
|
Dallas Morning News |
786,594 |
Secretaries no more: They’re admin pros |
|
Houston Chronicle |
737,580 |
Office professionals have their day |
|
Minneapolis Star-Tribune |
678,650 |
Administrative Professionals Day – Its roots and meaning |
|
New York Newsday |
678,019 |
The job is evolving from take-notes person to take-charge person |
|
Chicago Sun-Times |
481,798 |
True secretaries a vanishing breed |
|
San Antonio Express-News |
356,403 |
Jobs: At the heart of the office |
|
Malaysia The Star |
280,000 |
Secretary to boss |
|
San Jose Mercury News |
271,997 |
Administrative professionals say they’re doing more than before |
|
Fort Worth Star-Telegram |
268,546 |
Multitasking – Administrative professionals today have wide range of duties, expectations |
|
Kansas City Star |
267,273 |
Administrative professionals say they’re doing more than before |
|
St. Paul Pioneer Press |
251,765 |
Letter to reader forum from IAAP member |
|
Fort Lauderdale FL Sun-Sentinel |
253,598 |
Reprint of New York Newsday story |
|
Toronto National Post |
246,632 |
They’re not called secretaries |
|
Norfolk, VA Virginian-Pilot |
233,576 |
Key assistants adapt to changing times |
|
Charlotte Observer |
226,849 |
Demand for admins expands like skills |
|
Buffalo News |
218,385 |
Talented trade group celebrates Administrative Professionals Week |
|
Toronto Sun (3 articles) |
205,034 |
They’ve made great strides; Associations enhance professional identity; It’s time to celebrate |
|
Palm Beach Post |
181,312 |
Take a letter from the boss |
|
Memphis Commercial Appeal |
157,820 |
Partners- Assistants’ jobs far surpass secretarial positions |
|
Edmonton Journal |
144,273 |
Secretaries now administrative pros |
|
Tacoma WA News Tribune (2 articles) |
128,511 |
Lost without them, bosses take time to honor personal assistants; Professionals want lessons over flowers |
|
Fort Myers FL News-Press |
127,897 |
All about appreciation |
|
Calgary Herald |
123,995 |
Administrative professionals get respect |
|
Columbia SC State |
117,595 |
Taking care of business – every day |
|
Allentown, PA Morning Call |
112,392 |
What’s in a name? |
|
Colorado Springs Gazette |
95,219 |
Techretaries take care of business |
|
El Paso Times |
91,715 |
Don’t overlook administrative professionals |
|
Greenville, SC News |
91,060 |
Assistants crucial, grateful bosses say |
|
Edmonton Sun |
75,775 |
Celebrating administrators |
|
San Bernardino CA Sun |
73,020 |
Admiration for administration (reprint of Ontario CA story) |
|
Reno Gazette-Journal |
67,024 |
Support staff getting recognition |
|
Ontario CA Inland Valley Daily Bulletin |
65,591 |
Admiration for administration |
|
Lakeland FL Ledger |
64,915 |
Administrative staff recognized this week |
|
Columbus GA Ledger-Enquirer |
57,656 |
Not just secretaries |
|
Kalamazoo MI Gazette |
56,563 |
Administrative assistants take on extra responsibilities |
|
Huntsville AL Times |
54,939 |
People in the know: It’s a day for administrative workers |
Other smaller circulation (50,000 or less) metro papers carrying APW stories mentioning IAAP: Biloxi MS Sun-Herald; Morris County NJ Daily Record; Billings, MT Gazette; St. Joseph, MO News-Press; Glen Falls NY Post-Star; Elmira NY Star-Gazette; Killeen TX Daily Herald; Maryville TN Daily Times; Chambersburg, PA Public Opinion; Brownsville TX Herald; Merced CA Sun-Star; Marion OH Star; Las Vegas NV Business Press; Northeast Pennsylvania Business Journal; Tacoma WA Business Examiner; Bethlehem, PA Eastern Pennsylvania Business Journal; Lenoir, NC News-Topic; Fremont NE Tribune; Athens, AL News-Courier; Murray KY Ledger and Times; Newton IA Daily News; Covington, VA Virginian-Review; Santa Barbara, CA, Pacific Coast Business Times; Upper Sandusky, OH Daily Chief-Union; Grand Junction, CO, Business Times of Western Colorado; Mexia, TX Daily News; Tulsa, OK Business Journal; Austin TX Business Journal; Red Wing, MN Republican Eagle; Los Angeles Downtown News. List above goes not include newspaper calendar items or announcements of IAAP chapter events.
Web
Coverage
The following are some of the popular Web sites which published positive
articles regarding Administrative Professionals Week
IAAP Named; Stories Support Key Messages on Positive Role of Admins
|
Publication |
Headline |
|
CNN Money |
One holiday execs shouldn’t blow off |
|
Society of Human Resource Managers (SHRM Online) |
Administrative professionals authority, contributions grow |
|
Monster.com (several articles) |
Today’s administrative professionals do more |
|
BusinessNews Kansas City |
9 out of 10 administrative professionals say they contribute more |
|
Black Enterprise Magazine |
Admiration for administration (reprint of Ontario CA story) |
|
From
IAAP news release on BusinessWire: |
9 out of 10 administrative professionals say they contribute more |
|
From IAAP news release on PR Newswire: |
9 out of 10 administrative professionals say they contribute more |
Administrative Professionals Week/Day
Public Relations and Media Liaison
Questions from media and/or public may be directed to IAAP Communications
Manager Rick Stroud,
e-mail: rstroud@iaap-hq.org
or call 816.891.6600 ext. 2239.