Admins 'Lead With LUV' In Dallas/Fort Worth

Contact Info
For Immediate Release
International Association of Administrative Professionals
Ray Weikal, Communications Specialist
(816) 891-6600 ext: 2222
More than a thousand head to world's most important gathering of administrative professionals  

Approximately 1,500 administrative professionals will descend on Dallas/Fort Worth for their profession's most important event of the year during the International Association of Administrative Professional's Education Forum and Annual Meeting July 21-25 at the Gaylord Texan in Grapevine, Texas.

A centerpiece of this year's forum will be the keynote address by Dallas/Fort Worth resident and Southwest Airlines Co. President Emeritus Colleen Barrett. Barrett started her career in the late 1960s as an executive assistant for Southwest co-founder Herb Kelleher and eventually became one of most respected and powerful business women in North America. While moving into and up the air carrier's management, Barrett helped develop Southwest's widely admired and duplicated customer service philosophy of leading "with love." Her approach was codified in the book Lead With LUV (named after Southwest's stock symbol).

Now, Barrett will have a homecoming of sorts as she helps today's administrative professionals benefit from her decades of wisdom. She'll explain how admins can help themselves and their employers by using her leadership philosophy to become customer service superstars. Few classes of employees can gain as much as admins can from these lessons. There are more than nine million administrative professionals in North America alone, and they have an impact on every business in every industry around the world.

Barrett's keynote is just one highlight of several days worth of vital career training and networking for administrative professionals. Olympic gold-medal gymnast Kerri Strug will talk about how they can make their own remarkable career leap. HGTV star Angelo Surmelis will show them how to create an efficient and stylish office space. OfficeTeam will unveil brand new research on how office professionals can develop their intuition to improve their work. There will be more than 20 hours of technology training and an entire day devoted to the latest office products and services for administrative professionals.

IAAP, headquartered in Kansas City, Mo., is the world's leading association for administrative professionals, with over 500 chapters and more than 22,000 members worldwide. IAAP sponsors Administrative Professionals Week®, held the last full week in April and Administrative Professionals Day® on Wednesday of APW. Further information about IAAP is available at